Strategy & funnels
Understand the customer and plan a clear path to action.
Growth & Digital Marketing Course
Growth &
Digital Marketing.
Turn audience insight into measurable marketing action.
Learn to plan campaigns, attract relevant audiences, build conversion funnels and measure performance. Connect SEO, paid advertising, content and automation with AI-assisted workflows.
6 months · 3 sessions a week · 2 hours a session
CONNECT THE CUSTOMER JOURNEYSTRATEGY / ACTION
Plan.
Launch.
Learn.
YOUR MARKETING WORKFLOW
AttractConvertRetain
CREATE → MEASURE → IMPROVEGROWTH MARKETING
24
Weeks of learning
72
Structured sessions
144
Learning hours
06
Connected learning modules
See the complete marketing picture
Connect your marketing
to business goals.
Effective marketing starts with understanding the customer and defining what success looks like. It connects the message, channel, landing page and follow-up process, then uses data to improve each step.
Learn how these elements work together. Build campaign assets, structure advertising accounts, plan retention workflows and create reports that explain performance.
Search & advertising
Explore organic discovery and paid customer acquisition.
Content & retention
Create useful content and build relevant follow-up journeys.
Analytics & optimisation
Measure performance and identify what to improve next.
The learning journey
From audience insight
to campaign analysis.
Six modules connect strategy, execution and measurement, with practical deliverables at every stage.
Plan it. Build it. Measure it.Work through campaign reviews, practical labs and a final full-funnel project to apply what you learn.
01Weeks 1–4 · 12 sessionsMarketing strategy, funnels & copywriting
Understand your audience, define the offer and build a journey from first interest to enquiry.
- Customer research, buyer personas and acquisition economics
- Offers, direct-response copywriting and AI-assisted creative variations
- Landing page copy, wireframes and technical setup
- Lead-generation funnels and competitor research
You’ll create: Conversion funnel + live landing page + copy and creative pack
02Weeks 5–9 · 15 sessionsSEO, AI search & content strategy
Learn how to organise, optimise and audit content so people can discover it through search.
- Keyword research, search intent and semantic content planning
- On-page SEO, technical audits and structured data
- AI-assisted search visibility and programmatic SEO foundations
- Local SEO, Google Business Profile, digital PR and outreach
You’ll create: Technical and content SEO audit + six-month strategy
03Weeks 10–14 · 15 sessionsPaid media & performance marketing
Plan advertising across channels and learn how to evaluate creative, audiences and campaign performance.
- Google Search, Performance Max, Display and YouTube campaigns
- Meta campaign structure, tracking and creative testing
- LinkedIn advertising, B2B targeting and ecommerce campaigns
- Bidding, budget planning, retargeting and performance analysis
You’ll create: Multi-channel advertising account build + media strategy presentation
04Weeks 15–18 · 12 sessionsSocial media, video & content distribution
Create a repeatable content process that connects audience interests with platform behaviour.
- Content distribution and cross-platform repurposing
- Short-form video, AI-assisted production and personal branding
- Community building, influencer campaigns and user-generated content
- Social listening, online reputation and performance benchmarking
You’ll create: 30-day cross-platform content plan + production and automation workflows
05Weeks 19–21 · 9 sessionsRetention, automation & CRM
Connect follow-up, customer data and communication across the customer journey.
- Retention strategy, segmentation and lifecycle email sequences
- Email infrastructure and personalised campaign testing
- WhatsApp workflows, HubSpot CRM and lead pipelines
- Make, Zapier and AI-assisted conversational lead capture
You’ll create: Connected email, WhatsApp and CRM automation workflow
06Weeks 22–24 · 9 sessionsAnalytics, conversion optimisation & capstone
Build a measurement system, interpret campaign behaviour and present your marketing decisions.
- GA4 events and Google Tag Manager tracking
- Looker Studio dashboards and campaign reporting
- Heatmaps, conversion optimisation and attribution concepts
- Campaign scoping, full-funnel build, simulation and final presentation
You’ll create: Capstone campaign + tracking setup + growth presentation
Tools meet marketing judgement
Work with AI.
Stay focused on the customer.
Use AI to organise research, develop copy variations, explore creative directions and support analysis. Refine the output around your audience, brand and campaign objective.
Your marketing and measurement toolkit.
Google AdsMeta Ads ManagerLinkedIn AdsGoogle Analytics 4Google Tag ManagerLooker StudioSearch ConsoleGoogle Business ProfileSemrush / AhrefsScreaming FrogHubSpotMailchimp / KlaviyoMake / ZapierChatGPT / ClaudeCanvaWordPress / Framer
Platforms and tools explored across the curriculum, from campaign setup to reporting and automation.
Show the thinking behind the campaign
Build a portfolio with practical depth.
Demonstrate how you research an audience, plan the marketing journey and use measurement to guide your next steps.
A foundation for acquisition
Create a landing page and lead-generation funnel, supported by campaign copy, creative assets and an SEO audit with a six-month strategy.
Strategy + search + funnelsA connected campaign system
Build a multi-channel advertising plan and a 30-day content system. Develop email, WhatsApp and CRM workflows that support follow-up.
Paid media + content + automationA campaign you can explain
Bring your landing pages, creative assets and tracking together in a capstone. Present your objectives, campaign decisions, dashboard and analysis.
Measurement + capstoneFind your starting point
For people ready
to think like marketers.
Build the practical skills to connect creativity, customer understanding and data in your marketing work.
- Students and freshers exploring digital marketing careers.
- Aspiring SEO, paid advertising and social media professionals.
- Content creators who want to understand distribution and conversion.
- Business owners making more informed marketing decisions.
- Freelancers and career changers developing marketing skills.
Where your skills can take you
Build towards your next marketing role.
Explore opportunities across search, paid media, content and customer lifecycle marketing.
Digital Marketing ExecutiveSEO ExecutivePaid Media ExecutiveSocial Media ExecutiveMarketing Automation AssociateFreelance Digital Marketer
Your project work and depth of practice across channels will help shape your career direction.
A little more clarity
Before you begin.
Answers to common questions about the course and your learning journey.
Is this course suitable for beginners?
The curriculum begins with customer research, marketing economics, copywriting and funnel fundamentals before moving into specialist platforms. Speak with the academy about your current experience and learning goals.
Does the course cover organic and paid marketing?
Yes. You’ll study SEO, content and organic social alongside advertising on Google, Meta and LinkedIn, plus introductions to other advertising channels.
Will I learn to measure campaign results?
Yes. The curriculum includes campaign metrics, Google Analytics 4, Google Tag Manager, Looker Studio dashboards and conversion optimisation.
Will I work on practical projects?
Yes. You’ll create funnels, SEO audits, advertising account builds, content plans and automation workflows. The final module includes a campaign simulation and a growth presentation.
Is this useful for business owners and freelancers?
Yes. You’ll learn to connect campaign planning, customer acquisition, follow-up and reporting. These skills can help you make more informed marketing decisions and explain your work to clients.
How are AI tools included?
AI-assisted research, copywriting, creative production, analysis and automation are integrated throughout the curriculum. You’ll practise checking and refining outputs for the audience, brand and campaign objective.
Where can I check fees, ad budgets and software access?
Contact Artmount Academy through the counselling link for current course fees, batch dates and class mode. Ask the team which software subscriptions and practice advertising budgets, if any, are included or need to be arranged separately.
Your future is yours to create
Build the skills
behind better marketing.
Explore Growth & Digital Marketing at Artmount Academy. Speak with the team about your goals, course fees and the next available batch.
Book Free CounsellingPrefer to call? +91 7200603550